And this is what’s wrong with the premise and criteria of this show. It advocates for what already exists. It will demonstrate what we already know. It does not raise the expectation of what design can be. It is anti-creative, it is anti-innovative, and it is deliberately so. Innovative things are sometimes financial failures. Innovative things may miss their target audiences. They take time to become influential in the mainstream, just like Armin Hoffman’s posters did. Those posters couldn’t get into this show based on the criteria. And we, the members of AIGA, are the losers. We give up what makes us great.
Paula Scher on AIGA’s new “Justified” Competition. Well worth the read.